TikTok Shop 101 Guide

MONAT x TikTok Shop 101

TABLE OF CONTENTS 01 Welcome to TikTok Affiliate Marketing 02 A Message from the TikTok Global Team 03 New Here? Start From Zero 04 Understanding TikTok Shop & Affiliates 05 The Winner Formula for a Successful Video 06 How to Add Products to Your Videos 07 08 09 10 11 12 Lives: How to Sell More in Real Time SEO on TikTok (How People Find You) Posting Strategy & Consistency Content Rules: What to Avoid Mindset, Confidence & Growth Final Notes & Next Steps

1 Welcome to MONAT x TikTok Shop Welcome to the future of social commerce. TikTok is no longer just an entertainment platform, it’s where people discover, trust, and buy. This guide was created to help you: Start from zero (even if you’ve never posted before) Understand how TikTok Shop works Create content that converts Grow consistently and confidently You don’t need to be perfect. You just need to start.

2 A Message from the MONAT TikTok Global Team “Success is built by people who take action before they feel ready.” We believe in empowering individuals to grow through opportunity, education, and community. TikTok Shop represents a new way to connect, share value, and build something meaningful, together. This is not about going viral once. This is about showing up consistently, learning, and growing with intention. You belong here.

3 New Here? Start From Zero Whether you’re just starting on TikTok or you’re already an approved TikTok Shop Affiliate, there is a clear path for you. These two roadmaps are designed to meet you exactly where you are and show you what to do next, step by step. No guessing, no overwhelm. One roadmap helps you grow your account and unlock TikTok Shop, and the other helps you turn views into real sales once you’re approved. Follow the roadmap that fits your current stage, stay consistent, and trust the process, progress comes from clarity + action.

If you’re not a TikTok Shop Affiliate Reach +1,000 followers Accept the MONAT invitation and start selling Post 1 video every day Go to your Back Office and register Set up your profile Engage with your audience Apply to be a TikTok Shop Affiliate

If you are a TikTok Shop Affiliate Start selling Accept the invitation Stablish yoourself as an authority Go to your Back Office and register Turn on your ADS Engage with your audience Explore different ways to sell

#1. Apply to become a TikTok Shop Affiliate #2. Go to your Back Office and Apply

4 Understanding TikTok Shop & Affiliates KEY DEFINITIONS TikTok Shop = the shopping system inside TikTok Affiliate = a creator who promotes products and earns commission per sale Shoppable video = a video with product links that viewers can tap to buy Showcase = your profile storefront of featured products What affiliates do vs what TikTok/ brand does: You (Affiliate) Create content Add product links Build trust Drive discovery MONAT MONAT Handles returns. Handles big campaigns. Handles payment processing. Handles inventory Super seller inventory Handles shipping Offers promos Trainings

Where sales can come from Shoppable Posts Live Streams Showcase Discovery Conversion Storefront

5 The Winner Formula for a Successful Video A successful TikTok video is not luck, it’s structure. Every high-performing video follows the same winning formula: The 4-Step Winner Formula Hook Value Proof Action Hook Value This is the most important part of the video. If you don’t capture attention immediately, people scroll. Your hook can be: A bold statement A visual result Why should I keep watching? Give something useful, people stay when they feel they’re learning something or getting closer to a solution Proof Action This is where trust is built. Show the product in use Show your hair texture Authenticity performs better than perfection. Never end a video without direction. Examples: “Link is right here.” “You can find it in my showcase.” Even subtle calls to action increase conversions.

Make Content that Sales Without feeling salesy People don’t want commercials. They want recommendations. Think... Then say... “I’d tell my best friend this“ “If you’re struggling with... listen to me.” “This solved my problem” “This is what made my hair look from this... to this.” “Here’s what worked for me” “This is THE product that got rid of my frizzy hair”

6 How to Add Products to Your Videos TikTok Shop allows you to sell directly inside your content. If the product is not linked, TikTok cannot attribute the sale to you. Ways to Add Products 1. Add Products to Your Showcase Your showcase is your digital storefront. Add MONAT products This allows you to tag them easily later 2. Tag Products in Your Video When posting: Select “Add Product” Choose the product from your showcase The product appears as a clickable link on your video

6 Add Products to your Showcase 1 2 4 3 5

6 Add Products to your Videos 1 2 3

3. Pin Products in Lives During live streams: Pin products you are talking about Rotate products throughout the live Re-pin when new viewers join

Add Products to your Lives 1 2 4 3 5

7 Lives: How to Sell More in Real Time Lives are one of the highest-converting tools on TikTok Shop. Why? Because live shopping builds: Trust Urgency Connection Social proof What You Can Sell in Lives Pinned products Your affiliate showcase Limited offers Campaigns Live Best Practices Go live 45–60 minutes Create a 1 minute script & repeat it Best time: mornings & evenings Talk continuously (avoid long silences) Repeat product names and benefits Welcome new viewers constantly Re-pin products often Focus on 1 or 2 hero products

Closing the Sale Before ending: Repeat the main product Remind viewers where the link is Thank buyers Invite them to the next live Consistency > Perfection

8 SEO on TikTok (How People Find You) TikTok is no longer just entertainment, it’s a search engine. People actively search for: Hair solutions Product reviews Routines Tips Your goal is to match what people are searching for. TikTok reads: What you say out loud On-screen text Your caption Your hashtags If all four match, TikTok understands your video.

Example: If your video is about frizz: Say: “This helps with frizzy hair” Text: “Frizz control routine” Caption: “Tips for frizzy hair” Hashtags: #FrizzyHair #HairCareTips What NOT to Do Avoid generic hashtags (#fyp #viral) Avoid unrelated hashtags Avoid keyword stuffing If TikTok understood your video, you’ll see: A search bar appear above your video Suggested keywords related to your content

9 Posting Strategy & Consistency This isn’t about posting when you feel like it. It’s about training the algorithm to take you seriously. TikTok loves three things: clarity, consistency, and smart repetition. Recommended posting frequency: Posts: 1 per day (minimum 4–5 per week) Lives: Ideal: daily Alternative: 2–3 times per week Why consistency matters TikTok tests every video separately A “bad” video doesn’t hurt you One good video can change everything

10 Content Rules: What to Avoid ❌ Don’t overpromise results. Avoid: Instead use: “This will fix alopecia” “Helped me with…” Overdramatic results and “In my experience…” promises. “I noticed a difference in…” Medical or exaggerated claims ❌ Don’t talk about money or business aggressively Avoid: Income claims “DM me to join to my team and become a millionaire” “Make money fast” Focus on: Product experience Lifestyle Community Consistency ❌ Don’t repost official brand content Always create original content. Reposting or downloading official videos can hurt reach or even get accounts flagged.

11 Mindset, Confidence & Growth Confidence comes AFTER action. Most people wait to “feel ready.” Creators who grow start before they feel ready. You don’t need: Perfect hair Perfect lighting Perfect script You need: Honesty Energy Repetition Your face builds trust People buy from people they recognize. Even quiet, calm energy works, it just has to be you.

12 Final Notes & Next Steps Talk like a human Solve one small problem per video Focus on ONE product at a time Repeat what works (don’t reinvent every time) Your next steps: 1.Pick one product 2.Write down: The problem it solved for you How you felt before What changed after 3.Turn that into: A video A live talking point A repeatable story Remember: People don’t buy products. They buy confidence, clarity, and relatability.

Glossary 1. Affiliate: A creator approved to sell products on TikTok Shop and earn commissions from sales. 2. Algorithm: TikTok’s system that decides who sees your content based on watch time, engagement, and relevance. 3. Anchor Product: The main product you pin during a Live or highlight in a video to drive sales. 4. Ads Authorization: Permission creators enable so brands can boost their videos as ads to reach more people. 5. Bio Optimization: Updating your bio to clearly say who you help and what you share (hair tips, routines, reviews). 6. Boosted Content: Videos promoted using ads to reach a larger audience beyond organic views. 7. Caption SEO: Writing captions with keywords people actually search for (not just emojis or hashtags). 8. Call to Action (CTA): A clear instruction telling viewers what to do next (e.g. “Tap the product,” “Add to cart”). 9. Commission: The percentage you earn for each sale made through your link or pinned product. 10. Creator Search Insights: TikTok tool that shows what people are searching for so you can create relevant content. 11. Discovery: How new people find your content through search, For You Page, or Lives. 12. Engagement: Likes, comments, shares, saves, and watch time, signals TikTok uses to push your video.

Glossary 13. For You Page (FYP): The main feed where TikTok shows content to users based on their interests. 14. GMV (Gross Merchandise Value): Total value of sales generated (before commissions). 15. Hook: The first 1–3 seconds of a video that stops people from scrolling. 16. Live: A real-time video where you interact with viewers and sell products instantly. 17. Live Takeover: A strategic Live focused on selling during key promos, gifts, or discounts. 18. Organic Content: Videos that are not paid ads, driven by algorithm and engagement. 19. Pinned Product: A product attached to a video or Live that viewers can tap to buy. 20. Retention: How long people stay watching your video, one of the most important ranking factors. 21. SEO (Search Engine Optimization): Optimizing your video so it appears when people search on TikTok. 22. Seller Center: The backend dashboard where brands track orders, performance, and creator activity. 23. Showcase: Your TikTok Shop storefront on your profile where products are displayed. 24. Trend Adaptation: Using a trending sound or format but adjusting it to your niche (hair, beauty, lifestyle).

Glossary 25.UGC (User Generated Content): Content created by real users sharing honest experiences with products. 26. Viral: When a video spreads rapidly due to high engagement and watch time. 27. Watch Time: How long viewers stay on your video, higher watch time = more reach.